Chosen by: Linda
ei mata baṅgera lokera kailā mahā hita
‘nāma’ diyā bhakta kaila, paḍāñā paṇḍita
Word for word:
ei mata — in this way; baṅgera — of East Bengal; lokera — of the people; kailā — contributed; mahā — great; hita — benefit; nāma — the holy name of the Lord; diyā — giving them; bhakta — devotees; kaila — made them; paḍāñā — by educating them; paṇḍita — learned scholars.
“In this way Śrī Caitanya Mahāprabhu contributed the greatest benefit to the people of East Bengal by initiating them into hari-nāma, the chanting of the Hare Kṛṣṇa mahā-mantra, and making them learned scholars by educating them.”
Following in the footsteps of Lord Caitanya Mahāprabhu, the Kṛṣṇa consciousness movement is distributing the Hare Kṛṣṇa mahā-mantra and inducing people all over the world to chant. We are giving people an immense treasury of transcendental literature, translated into all the important languages of the world, and by the grace of Lord Śrī Caitanya Mahāprabhu this literature is selling profusely and people are chanting the Hare Kṛṣṇa mahā-mantra with great delight. This is the preaching process of the Caitanya cult. Since the Lord wanted this cult preached all over the world, the International Society for Krishna Consciousness is acting in a humble way so that the vision of Śrī Caitanya Mahāprabhu may be fulfilled all over the world, especially in the Western countries.
Caitanya Caritāmṛta, Ādi-līlā 9.36
ataeva āmi ājñā diluṅ sabākāre
yāhāṅ tāhāṅ prema-phala deha’ yāre tāre
Word for word:
ataeva — therefore; āmi — I; ājñā — order; diluṅ — give; sabākāre — to everyone; yāhāṅ — wherever; tāhāṅ — everywhere; prema-phala — the fruit of love of Godhead; deha’ — distribute; yāre — anyone; tāre — everyone.
“Therefore I order every man within this universe to accept this Kṛṣṇa consciousness movement and distribute it everywhere.”
In this connection there is a song sung by Śrīla Bhaktivinoda Ṭhākura:
enechi auṣadhi māyā nāśibāra lāgi’
harināma-mahāmantra lao tumi māgi’
bhakativinoda prabhu-caraṇe paḍiyā
sei harināma-mantra la-ila māgiyā
The saṅkīrtana movement has been introduced by Lord Caitanya Mahāprabhu just to dispel the illusion of māyā, by which everyone in this material world thinks himself to be a product of matter and therefore to have many duties pertaining to the body. Actually, the living entity is not his material body: he is a spirit soul. He has a spiritual need to be eternally blissful and full of knowledge, but unfortunately he identifies himself with the body, sometimes as a human being, sometimes as an animal, sometimes a tree, sometimes an aquatic, sometimes a demigod, and so on. Thus with each change of body he develops a different type of consciousness with different types of activities and thus becomes increasingly entangled in material existence, transmigrating perpetually from one body to another. Under the spell of māyā, or illusion, he does not consider the past or future but is simply satisfied with the short life span that he has gotten for the present. To eradicate this illusion, Śrī Caitanya Mahāprabhu has brought the saṅkīrtana movement, and He requests everyone to accept and distribute it. A person who is actually a follower of Śrī Bhaktivinoda Ṭhākura must immediately accept the request of Lord Caitanya Mahāprabhu by offering respectful obeisances unto His lotus feet and thus beg from Him the Hare Kṛṣṇa mahā-mantra. If one is fortunate enough to beg from the Lord this Hare Kṛṣṇa mahā-mantra, his life is successful.